Audi New Cars
There are three words that are synonymous with Audi which underpin everything that we do. Vorsprung durch Technik is not just a slogan that you might have heard in our advertising. It is the way that we see the world. It is at the heart of our brand - the driving force behind our history of innovation that continues into the 21st century. Testament to this is the fact that many technologies that have been pioneered by Audi are still present in our cars today. Some of our innovations can even be classed as milestones in the history of the motor car.
Audi has always been at the forefront of the motor industry. From our beginnings in 1899, to the Auto Union team's Grand Prix successes in the 1930s and more recently our record breaking tenure at Le Mans. Vorsprung durch Technik makes us who we are. To see more of its influence, just explore the new car section of this site.